MIRRRS Models was founded in 2015 by Alexandra “Ali” Garcia Medina with a simple yet powerful intention: to create space — for creativity, for individuality, and for a more human approach to the fashion industry.
What began as an instinctive decision, made almost overnight, has grown into a respected agency known for discovering and developing distinctive talent. Without a rigid plan or traditional structure, MIRRRS was built on intuition, passion, and a deep understanding of people.
From the very beginning, the focus has never been on trends, perfection, or conventional branding. Instead, MIRRRS places its attention where it truly matters — on the model. On personality, presence, and long-term development.
Over the past decade, MIRRRS has navigated an ever-changing industry, overcoming challenges, evolving with the times, and continuing to grow — all while staying true to its core values. From its early days to becoming an established name in the international fashion scene, the agency has remained driven by authenticity and dedication.
Today, MIRRRS Models stands for a thoughtful and sustainable approach to model management — balancing professionalism with care, and ambition with respect for individuality.
Because at MIRRRS, it’s never just about the moment.
It’s about building something that lasts.
About us
01
What inspired you to start your own modeling agency?
To be honest, it was my strong desire to simply have some peace — to step away from the constant obligation of having to be in an office at 9 a.m., and from the never-ending discussions about how a scout or agent works completely differently than a 9-to-6 booker — and has to work differently. I needed space to feel inspired again. And that’s what I ultimately chose. The final decision came to me overnight — in May 2015.
02
Was there a defining moment when you knew this was the path?
At the time, I never gave much thought to what MIRRRS could eventually become. I wasn’t even aware that things like a domain or the technical infrastructure behind it were necessary. My focus was purely on scouting new faces, handling parts of model booking — guided by a genuine passion, an open heart, and the instinct that comes with it.
03
Where were you in life when you decided to begin?
I wanted to move to New York City to work for an agency and to have a complete change of scenery — to try something entirely new. But something inside me didn’t feel right. So, almost overnight, I threw all my plans overboard and decided to start this heartfelt project called MIRRRS Models — with only a vague sense of what could happen or what it might become.
04
The secret behind the name
The story behind the name MIRRRS — it’s probably the question I’ve been asked most over the past ten years. And the truth? There is no story. The name has no real meaning, and it never will.
Back then, I urgently needed a domain — I had less than 24 hours to go live. My neighbors at the time were web designers. We sat around talking, and suddenly they were throwing out ideas like purring cats and mirrors. It was completely absurd — but also strangely memorable. Twelve hours before launch, I just said: ‘Screw it, let’s go with MIRRRS. I’ll change it in a few months anyway.’ I never did. And I never will.
Because in the end, the name never really mattered to me. My focus was always — and still is — on the model. On the person. On the energy. Not on perfect branding, not on finding the ideal name, not on the logo. That’s never been my thing. And it still isn’t.
MIRRRS is MIRRRS. I love what I do — and even after all these years, I still get genuinely excited every time I see a great new polaroid or test image.
Thank you to all — my family, my mentors, supporters, partners, and clients who've been part of the journey."