The multitude characterizes Prada, an ever-shifting landscape of meaning, endlessly reinterpreted – not one woman, but many, changing ceaselessly, a reflection of fashion itself. Like the identity of women today, the identity of Prada too is fluid, fluctuating, open to interpretation – confounding explanation, eschewing rhetoric, refuting definition. The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.

model: Ruiqi Jiang
client: Prada S/S 2020 Campaign
photography: Jamie Hawkesworth
styling: Olivier Rizzo
hair: Anthony Turner
make up: Dick Page